uWink Now Allows You the Ability to Talk Smack and Back it Up
Uwink Inc. (Nasdaq: UWKI.OB), the purveyor of touch-screen entertainment while-you-eat, on Wednesday (November 28th) announced an enhancement to their gaming systems that will give users the ability to play real-time, multi-player games that will allow for restaurant-wide, head-to-head and team game play.
uWink Trivia Live, allows patrons throughout the restaurant to play a multiple-choice trivia game against one another in real-time (including real-time scoring), either head-to-head individually or in teams, using uWink’s proprietary tabletop touchscreen terminals.
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Variables You Should Know: |
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| Risk Rating: | 10+ (Highest Possible Risk) |
| Position Size: | 1/4 (as of 10-23-07) |
| Buy Around Price: | $1.80 |
- To read my original company thesis and buy recommendation on Uwink outlining the business, why I invested in the company and potential risks, please click here.
- uWink stock trades with a large Bid/Ask spread. If you would like to read my post on how to protect yourself from getting screwed by the market makers click here.
Taking Interactive Restaurant Gaming To the Next Level

Now I don’t know about you, but this gets me very excited.
The ability to challenge that guy at table 5 that has been eyeing you all night to a duel of uWink Trivia Live, makes the dining experience all-the-more enjoyable and interactive.
For those of you with a less competitive bent than me, there are other games that will be featured in the future such as uWink Scene Investigation (uWink’s riff on the popular CSI television series), Xingo (a mash-up of bowling and bingo) and Picture Perfect, uWink’s popular “find the differences” game.
Embarrass Yourself For All To See
The beauty of the new interactive games, aside of course from the obvious benefit of making the uWink experience much more fun and interactive for families and lending itself to a more mainstream and less technologically savvy crowd, is the fact that the game scoring and results are projected on the walls of the restaurant in real-time.
So you better be sure you know your stuff before you make that open challenge to play uWink Trivia Live against that other table because everyone’s going to see how you did.
CEO Nolan Bushnell stated:
“We are very excited about the successful launch of our real-time, multi-player game platform; not only does it increase face-to-face social interactivity and fun, it also sets the stage for restaurant-to-restaurant game play, and we look forward to extending the platform to online game play as well.”
Expanding the Offerings
uWink’s new game platform also allows uWink to run a myriad of unique in-person tournament and multi-player prize games, which could be good for groups that want to rent out a specific area of the uWink restaurant for a birthday party or other social gathering (think team meeting).
In addition, uWink plans to open its platform to 3rd party developers in the near future. This could lead to increased revenue and licensing opportunities that will enhance the uWink concept and produce higher revenues and higher margins, which is a winning concept in my book.
What’s Not To Like
With innovations like these, it’s no wonder that I believe uWink is poised for a great future as long as they continue to execute and deliver in their expansion and turn their concept into a profitable one.
(2) comments to “uWink Now Allows You the Ability to Talk Smack and Back it Up”
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December 3rd, 2007 at 2:25 pm
I think one of the key benefits of this would be for corporate parties and business offsite type of activities. Where teams could play against each other and have some fun while eating and such. Could bring in incremental corporate business.
December 4th, 2007 at 12:21 pm
Chris-
Glad to see this idea getting ‘around’. I travelled cross-country back in July solely to check out their Woodland Hills location in person. One thing that I noticed and found striking was how well this will play to the stay-at-home-mom demographic. I was there at 1:45 or so on a Tuesday afternoon. the place was about 2/3 full and most tables were 2-3 moms and a pile of kids. I don’t know if you have kids, but I have 3. I couldn’t help but notice how the kids were quietly playing games the whole time. I told my wife about it and from her (and her friends) perspective, being able to enjoy a realtively quiet meal with a friend or two while kids play non-violent games is nirvana.